Registration and pricing details

  • What is the registration fee for MAX?

    Single registrations
    Early Bird price US$1295 (through August 19, 2016)
    Advance price US$1395 (August 20 through September 16, 2016)
    Full price US$1595 (September 17 through November 4, 2016)

    Multiple registrations
    Three or more registrations purchased together: US$995 each

  • Are there any discounts for groups?

    MAX 2016 offers a group discount program when you register a group from your company. Multiple packages for attendee groups of 3 to 10 and for attendee groups of 11 and more can be purchased directly through registration with a credit card. Once the attendee purchases the group package, registration codes will be automatically generated and given to the attendee at the end of the registration process.

    Group Discount Terms and Conditions:
    This offer cannot be combined with any other offer, package, or promotion codes. You may choose to pay with the same credit card for the multiple registration fees or use individual credit cards for each transaction. Payment by purchase order or check is not accepted.

  • What’s included in my registration fee?

    Full conference pass

    • All keynotes and evening activities: Wednesday–Friday, Nov 2–4
    • All breakouts (sessions, labs and creativity workshops): Wednesday–Friday, Nov 2–4
    • Access to all activities held in the Community Pavilion
    • Breakfast and Lunch: Wednesday–Friday, Nov 2–4
    • Access to the MAX Bash
    • Does not include access to preconference labs, which can be purchased separately
  • Are meals included with my full conference pass?

    • Yes, breakfast and lunch are provided to all attendees over the main conference days (Wednesday– Friday, Nov. 2–4)
    • Buffet options will be offered at the Welcome Reception on Wednesday and the Bash on Thursday
  • How do I access my account, change personal information and add registration packages?

    To update your MAX account, including your personal contact information, hotel reservations, and your MAX schedule selections, sign in with your email that you used to set up your MAX registration.

  • Can I purchase a guest social pass to the evening social events?

    Registered MAX attendees are permitted to purchase one guest social pass. Guests must be 21 years or older and accompanied by the MAX registrant who purchased the guest pass. Guest passes have access only to the following evening events:

    • Sponsor Welcome Reception (Wednesday, Nov 2)
    • MAX Bash (Thursday, Nov 3)
    • Evening events (guest passes) are not available for individual purchase.
  • Is there an additional charge for Preconference Training?

    Yes. Preconference labs are an additional charge. Preconference labs are only available with the purchase of a full conference pass. The labss are US$595 per full day preconference and US$295 per half day preconference. In addition there are two preconference bundles that include a full conference pass plus the preconference lab. The Russell Brown@MAX preconference bundle price is US$1995. The Creative Cloud@MAX preconference bundle price is US$1795. You can sign up for preconference labs and bundles when you register for the conference.
  • Does the registration fee include air transportation and hotel accommodations?

    All costs for air transportation and hotel accommodations are the responsibility of the attendee.
  • What are the registration policies/terms & conditions?

    Only ONE (1) discount may be applied to an individual registration. Under no circumstances can any of the discounts be combined. Your registration must be paid in full before the Early Bird and/or any other discount deadlines in order to receive the pricing for those discounts.
  • How can I pay for MAX 2016?

    All registration fees for Adobe MAX 2016 are in U.S. dollars. Conference registration fees will be accepted with a valid credit card: American Express, MasterCard or Visa only.
  • What is the substitution policy?

    Attendee substitutions from the same company may be made at any time at no charge but must be made in writing. Substitution requests for individuals outside the company will not be granted.

    Substitution requests can be sent to the Adobe MAX Registration Team at .

    Please follow this procedure:

    1. The replacement attendee should set up an account in the registration system and stop prior to selecting a package.
    2. Email customer service with the substitution request and include: full names of both the original registrant and the replacement registrant.
    3. Customer service will transfer the registration and send a confirmation to the new registrant.

    Note: Cancellation of travel and hotel reservations is the exclusive responsibility of the registrant.

    All substitution requests must be received no later than October 1, 2016.

    Onsite substitutions will incur a $150 processing fee.

  • What is the Tax ID number?

    The tax ID number for MAX is 77-0019522.
  • How do I obtain a W-9 form?

    To request a W-9 form, send an email to .

  • How do I register as an analyst or member of the press?

    Send an email to Public Relations at with inquiries regarding attendance as a press member. For inquiries regarding attendance as an analyst, send an email to Industry Analyst Relations at . Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.

  • What if I need a visa application?

    To receive a visa invite letter you must register first, then request a visa for MAX through our Contact Center at . If you do not receive a visa in time to travel to the United States for MAX, your registration fees will be fully refunded.

  • What is the cancellation policy?

    Cancellation requests for registration fee refunds must be submitted in writing to and received by the Adobe MAX Registration Center according to the following schedule.

    • Before October 1, 2016: 50% refund
    • October 2, 2016 or later: No refund (No-shows are ineligible for registration fee refunds.)
  • What is the MAX Scheduler?

    The Scheduler is an online tool available for registered attendees to build your personalized schedule of breakouts. You can access it by signing in on max.adobe.com. Breakouts fill quickly, so schedule as soon as possible. The MAX Scheduler will be available starting in June 2016.

    Onsite note: Space in breakouts will be limited. If you have pre-registered for a breakout, you must arrive five minutes prior to when a breakout begins to secure your seat. Your enrollment in a breakout will be validated and scanned at the time of entry. Anyone who is not pre-enrolled may be asked to wait in an onsite wait line.

  • What is the waitlist policy?

    If you are not pre-registered for a breakout or you are on the online waitlist, you can stand in the onsite wait line outside of the breakout room. We suggest you arrive 10-15 minutes prior to the breakout start time. Four minutes prior to the start of the breakout, if seats are available, the door monitor will allow wait line attendees into the room.

    Please note: getting added to the online waitlist does not guarantee you a seat in a breakout. In addition, if you have pre-registered and been confirmed for a breakout via the MAX Scheduler, you MUST arrive at least five minutes prior to the breakout start time in order to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait line.

  • What is the age requirement for attending MAX?

    As a registered conference attendee, the minimum age to attend is 18 years. If you are purchasing a guest pass, the individual must be 21 years of age. If childcare is needed, contact your hotel directly to make arrangements.
  • Will I receive confirmation of my registration?

    Yes, after you register online, you will receive an automated email confirming your registration.
  • Where do I pick up my badge?

    Registration is located in Lobby D on the ground level of the San Diego Convention Center. To pick up your badge, you will be required to show a government-issued photo ID such as a driver's license or passport. MAX passes will not be mailed.
  • What are the onsite registration hours?

    General registration

    Monday, Oct 31: 7am – 5pm
    Tuesday, Nov 1: 7am – 7pm
    Wednesday, Nov 2: 7am – 8:30pm
    Thursday, Nov 3: 7am – 7:30pm
    Friday, Nov 4: 7am – 5:30pm

Hotel and travel details

  • How do I make hotel reservations to receive the discounted rate?

    Hotel reservations can be made during the MAX registration process until midnight on October 13, 2016. You must be registered for MAX 2016 in order to take advantage of the negotiated discounted hotel rates, which are on a first-come, first-served basis. Do not contact hotels directly; negotiated rates can be obtained only through the MAX registration process.

    New hotel reservations or changes to existing reservations can be made through the registration portal until October 13, 2016. Beginning October 17th, all reservation changes will need to be made directly with the hotel.

    Please note: additional charges may be incurred for 3 or more people in one room. Please contact Customer Service at for more details.

    If you have already registered for MAX and would like to book your hotel reservation, you may log back into your MAX account at any time with your email that you used to set up your MAX registration. Refer to https://max.adobe.com/registration/travel/ for more information.

  • When do I get a confirmation number?

    Hotel confirmation numbers will be included in the final details communications the week of October 17. Hotels will not have a record of your reservation until after October 17.
  • Will my credit card be charged a deposit?

    No hotel deposit will be required. However, if you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, your credit card will be charged a penalty of 1 night’s room and tax.
  • What is the hotel cancellation policy?

    72 hours prior to your arrival date. If you fail to cancel by they deadline, your one night room/tax will be forfeited.
  • What airport should I use?

    San Diego International Airport is located just 10 minutes from downtown San Diego and is serviced by 22 major and commuter airlines including non-stop flights from Japan and the UK. You can find information about the San Diego International Airport here.

  • What is the parking cost for the San Diego Convention Center?

    The parking cost is $15.00 to $25.00 per day. (No In/Out privileges) *Rates are subject to change.

    Note: Overnight parking is not available and vehicles parked overnight are subject to ticketing and towing.

  • Where can I find information about the San Diego area?

    Information regarding San Diego attractions and weather can be found here.

  • Is public transportation available?

    San Diego offers many modes of public transportation, providing travelers with economical and eco-friendly options to explore the region. These include buses, pedicabs, ferries, water taxis, Segways and bikes. Detailed information can be found here.

  • Are taxis available?

    A variety of options are available for taxis, limousines and town car services. Detailed information can be found here.

Sessions and scheduling details

  • How do I schedule sessions & build my MAX schedule?

    To schedule sessions, you will need to log in to the MAX catalog with the username and password you created when you registered for MAX.

    Once logged in you can search for sessions by catalog view in the “Browse and Search” tab, applying the various search filters to find what interests you. From there you’ll click on “Scheduling Options” to show the various times the breakout is offered and add one to your schedule. You can also select the “Schedule” tab and click “Edit schedule” to see breakouts by day and click to add them to your schedule.

  • I see a session in the catalog that does not appear schedulable. How can I schedule it?

    If the session is a preconference lab (occurring on Monday or Tuesday of MAX), they are only available as an additional purchase through registration. Log back in to the registration portal and click “purchase registration items” to add a preconference to your schedule, while space is available.

    If the session is a regular breakout and it does not have a session time, please check back soon as we are publishing and scheduling new breakouts on a regular basis.

  • How do I delete, swap, or change a session?

    To delete a session from your schedule, click on “Edit Schedule” and pull up the appropriate date. Find the session you wish to remove on your schedule, and click the “x” in the upper right hand corner of where the session appears in your schedule. You will receive a message asking you to confirm that you would like to delete your session before the change is final. You can also search for the session in the catalog view and delete it from the scheduling options to the right of the session name.

    Swapping a session can be done in either view (Schedule vs. Catalog); however we recommend the schedule view so that you can see where a session would overlap with others on your schedule before you schedule it. To complete the swap, hover over the session listing you’re interested in adding to your schedule. It will show up as a gray overlay in your schedule to the right if you already have a session scheduled that conflicts. Click the session you’re interested in adding. A pop-up will appear asking if you would like to remove the other session in your schedule and replace it with the new one. Please be advised as soon as you make the swap, you will be removed from the previous session.  If it is full with a wait list, the first person on the wait list will immediately have the session added to their schedule.

  • What does my experience level need to be for breakouts?

    MAX offers breakout sessions geared toward creative professionals with varying proficiencies in Creative Cloud. While our breakouts range in technical level from novice to advanced, we recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services in order to benefit the most from the education sessions at MAX.

  • Can I simultaneously register for a session and also add myself to a waitlist for another session at the same or overlapping timeslot?

    The MAX Scheduler does not allow for double-booking, even if one breakout is at capacity and you choose to add yourself to the wait list. We recommend that if there are two sessions you are interested in attending at the same time that you register for the one that has space to reserve your seat.

  • How does the online waitlist work?

    If a breakout is full, you may elect to add yourself to the online waitlist for that session. If an attendee who has reserved their seat in that breakout removes it from his or her schedule, the first person on the wait list will automatically be added to the breakout and will be notified of this.

  • If I’m on the waitlist will I get priority in getting into the session onsite if there are seats available?

    No, the online waitlist does not carry over to the onsite wait line for a breakout. Our onsite wait line policy is as follows:

    If you are not pre-registered for a breakout or you are on the online waitlist, you can stand in the onsite wait line outside of the breakout room. We suggest you arrive 10-15 minutes prior to the breakout start time. Four minutes prior to the start of the breakout, if seats are available, the door monitor will allow wait line attendees into the room.

    Please note: getting added to the online waitlist does not guarantee you a seat in a breakout. In addition, if you have pre-registered and been confirmed for a breakout via the MAX Scheduler, you MUST arrive at least five minutes prior to the breakout start time in order to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait line.

  • If I have pre-registered for a breakout and arrive late, will my seat still be reserved?

    No. Please see our onsite wait line policy above.

  • Are waitlists available for preconference sessions?

    We do not have waitlists for preconference sessions that you can add yourself to through the MAX Scheduler; however, if you are interested in signing up for a preconference that is full, you may contact customer service to have your name added to the interest list. Much like our waitlist, if someone should cancel, the first person on the waitlist will be contacted and given the opportunity to purchase the preconference.

  • When is the schedule final?

    Our breakout schedule can change all the way up to the conference. We aim to make our final changes a couple of weeks before the conference; however, unforeseen circumstances can necessitate a last minute time change or cancelation.

  • Do the room assignments change?

    Yes. Room assignments are subject to change up until the week before the event. We highly recommend waiting until the week prior to MAX to identify the rooms in which your breakouts take place. The MAX app will also be a great resource onsite to see where the breakouts are happening.

  • Why do the sessions and labs overlap sometimes?

    Start times are staggered for a couple of reasons. We find that congestion in the halls is greatly decreased when we do not have sessions and labs starting at the same time because we avoid every attendee moving from one breakout to another at the same time. We also stagger to allow us to have a full schedule. If we did not stagger, we’d have some very long breaks in between some of our start times.

    We also try to balance out the schedule so that everyone can still attend the same minimum number of sessions/labs per day, ie: three breakouts Wednesday and four on Thursday, depending on what they choose. We also try to avoid sessions ending at the exact same time labs begin (or vice versa) because then we set people up for failure when it comes to getting to a session or lab by the start and not losing their seat.

  • What is required in MAX breakouts and do I need to bring anything?

    Nothing! Sessions are lecture/presentation-based breakouts. The only thing an attendee may want to bring is a notebook and pen to take notes if desired. For our labs, we provide all of the required equipment and files needed to participate. In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance.

  • Will I get copies of the presentations and materials?

    We will post presentations and materials the week before MAX for all breakouts for which we are permitted to share such documents. Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.

    Materials will be available for download via the MAX Session Catalog. Attendees must be logged in in order to download the documents.

Other conference details